Tuesday, May 12th, 2009
at 11:35pm
Over the past few months, I’ve been watching Microsoft unfold various advertising campaigns and community involvement projects. They’ve been starting to put the “fun” back into producing software. And this just tops it all off:
Office 2010: The Movie
http://www.office2010themovie.com/
Monday, May 11th, 2009
at 6:29pm
Over the past decade, the internet has transitioned from being a place where only geeks hung out to a vast cloud full of information produce by anyone and everyone. We’ve gone from a select few making a website dedicated to their cat, to everyone and their cat having a website.
It started with Geocities, Tripod, and Homestead. These websites made it easy for amateurs to the internet to create a very basic website. In the light of modern times, these sites barely exist. But free web hosting continues in the form of free web hosting, free forums, etc. And it has hurt the internet.
1) Free web hosting caters to spam
Since most free web hosting providers are ad revenue based, they typically have very low standards for what types of websites are allowed to placed on their servers. And while some may have rules, they’re rarely monitored or enforced. This has opened the door spammers to create link farms in large numbers, sites that scrape copyrighted content, and just otherwise extremely low quality content.
2) Free web hosting is too easy to use
I’m all for websites providing increasingly easy ways of performing complex tasks — creating a forum on your website in 1999 wasn’t an easy task. But today, it’s a matter of simply signing up for a free forum service. And while I inherently have no issue with this, it allows users who have no clue what they’re doing to undertake very large tasks.
3) Free web hosting promotes technological ignorance
I’m a firm believer that everyone should have access to the internet. I’m a firm believer that everyone should be able to create their own content and place it on the internet. However, that being said, let’s face it: you have to be willing to learn how to do this properly. If you’re willing to pay for web hosting–which is an extremely small fee these days–you’re typically more willing to learn how to effectively manage, maintain, and promote your website. If you’re going to be running a forum, you’re more willing to customize it and encourage a thriving community. if you’re creating a blog, you’re interested in producing quality content. However, if the decision to make a website was made in the 30 seconds it took you to create that free website, chances are it’s not going to succeed.
4) Free web hosting limits the website owner
Okay, so let’s assume that you are a website owner who wishes to really learn about maintaining a website. There’s one problem, though: Free web hosts rarely provide the “customer” with the tools they need to learn. And when you try to ask the hosting provider to do something for you (which you otherwise could have done yourself), you’re met with horrible customer service and support.
5) Free web hosting discourages innovation
When signing up for a free website, blog, or forum, typically you’re presented with a small number of pre-fabricated templates that you can use–with no way to customize them. This, over time, produces a plethora of websites that look and function identically. The website owner is left with very little choice, and browsers of the internet are forced into seeing the same thing over and over again, with little way of distinguishing between content providers.
6) Free web hosting discourages quality content
Free website owners likely don’t truly care about the long-term destination of their website. If it fails, they really haven’t lost anything monetary, besides time. If it doesn’t get maintained, there’s no loss at all. There’s little incentive to produce quality content that people will want to subscribe to and read on a regular basis. You have nothing to lose, and nothing to gain. Unfortunately for the rest of the internet, they have to sift through loads of pointless content before finding what they were looking for or interested in.
7) Free web hosting is quite simply … cheap
And I mean that in more ways than simply monetary scale. If someone is going to become a website owner and maintainer; if they’re going to become a content producer; if they have something valuable to say and share with the rest of us, they should be willing to at least attempt to do a “good job” with it. If you’re not willing to give out something to secure your place on the internet, why would the rest of us want to hear what you have to say?
The free web hosting services cater to the “I want it now” ideology, with little regard for the planning and work required to produce quality content. The internet has been cut because of it. And unfortunately, I don’t think the blade is going away anytime soon.
Wednesday, March 26th, 2008
at 2:19pm
Typically the first thing that comes to mind when someone mentions social networking is Myspace or Facebook, the two prominent social-networking based websites currently online. But have you heard of RSS as a social networking tool? What about YouTube or Twitter?
The entire goal of social networking is to provide communication methods between people, whether those people are family, friends, or simply acquaintances. While Myspace and Facebook definitely fall into the social-networking category, I don’t like to think of them as such. What you accomplish on these two sites, and others like them, is setting up a who’s who page about yourself with outlines of your interests, tastes, and an occasional blurb or journal entry about your life. You may or may not receive an occasional one-to-one comment from a friend. There’s really not much “networking” to it except in already existing social relationships.
On the other hand, services like YouTube and Twitter allow a person to not only establish communication with existing social relationships, but discover and become involved with new content and people. Following someone on Twitter becomes something that isn’t only reserved for your friends but anybody you come along on the web who writes something that interests you, thus opening up the door to more content or ideas from them.
This idea is also clear in RSS. While the original intent was simply to keep you updated on a particular web site’s content without having to actually browse to it, the potential of RSS has become much more. It allows you to subscribe to things which you otherwise would have never visited again. It shows who you are interested in as well as it shows the content producer that they have a following and gives them the opportunity to push out more of their own [b]unique[/b] content.
YouTube allows this content to be put into video form. It allows people to keep up to date with producers they like. It allows viewers to provide comments to the producers which ultimately keeps the cycle going. Viewers get ideas of their own and then become producers.
The very thing that got me into blogging was actually listening to the 2005 Northern Voice live stream podcast. The producers of content gave me ideas for blogging and helped me become a content producer myself. While I am by no means anyone “major” in the blogging community, I’m still doing it and always exploring new ways to get my content out there, both from things I’ve seen other producers do and ideas I get from the community.
This, in my opinion, is the truest form of social networking: It not only allows you to stay connected with people you know but also explore new people and content you otherwise wouldn’t have. You then have the opportunity to become a part of a whole new community.
Give your own content and people will follow. Follow people’s content and they’ll give you more content.
Wednesday, March 26th, 2008
at 3:29am
One thing that I’ve learned very quickly when I dipped my feet into the world of blogging and online technology is the importance of the reader. Ultimately, you’re not writing for yourself but for your audience. When you write a review of a product, it’s about how that product would be a good buy for your reader. When you give advice or technical support, it’s about putting it in the reader’s terms and applying it to the reader’s situation.
It’s about giving back to the community which supports you by reading your content. It all boils down to one singular idea: the community. Without the community, you have nothing. Sure, you can be producing content, but if you don’t have the backing of the community, your community, you won’t get very far.
The main importance of the community, however, is how the community can help you. A lot of times they will offer suggestions to help improve you. Collectively, this vast amount of knowledge and critique of the work you do becomes critically important to your success. If you don’t embrace the community, you lose everything, including your respect. Not only does this apply to the online blogging world, but also to products and services. I’ve covered this idea more than once (see the two blog entries previous) so I won’t repeat myself.
There aren’t too many ways to involve the community–the more the better. Get yourself on YouTube, or even Twitter. Twitter is one of those things that is ridiculously simple but can have such a profound effect on your community (speaking of which, here is my Twitter). The community subscribing to simple blurbs or mini-posts gets them surprisingly involved. It lets them tune into who you are as a content producer and get into your mind a little bit more on a casual level. Share interesting links or quick thoughts on emerging news. Let them get involved in your thought processes and they’ll only turn around a help you back by offering suggestions.
In summary: everything from products to services to blogging to online content should be first and foremost about the community. Otherwise, you end up with garbage.
