The Difference Between Social Networking and … Social Networking

Date: March 26, 2008
Time: at 2:19 pm
Posted in: in blogging, community
Comments: Comments (0)

Typically the first thing that comes to mind when someone mentions social networking is Myspace or Facebook, the two prominent social-networking based websites currently online. But have you heard of RSS as a social networking tool? What about YouTube or Twitter?

The entire goal of social networking is to provide communication methods between people, whether those people are family, friends, or simply acquaintances. While Myspace and Facebook definitely fall into the social-networking category, I don’t like to think of them as such. What you accomplish on these two sites, and others like them, is setting up a who’s who page about yourself with outlines of your interests, tastes, and an occasional blurb or journal entry about your life. You may or may not receive an occasional one-to-one comment from a friend. There’s really not much “networking” to it except in already existing social relationships.

On the other hand, services like YouTube and Twitter allow a person to not only establish communication with existing social relationships, but discover and become involved with new content and people. Following someone on Twitter becomes something that isn’t only reserved for your friends but anybody you come along on the web who writes something that interests you, thus opening up the door to more content or ideas from them.

This idea is also clear in RSS. While the original intent was simply to keep you updated on a particular web site’s content without having to actually browse to it, the potential of RSS has become much more. It allows you to subscribe to things which you otherwise would have never visited again. It shows who you are interested in as well as it shows the content producer that they have a following and gives them the opportunity to push out more of their own [b]unique[/b] content.

YouTube allows this content to be put into video form. It allows people to keep up to date with producers they like. It allows viewers to provide comments to the producers which ultimately keeps the cycle going. Viewers get ideas of their own and then become producers.

The very thing that got me into blogging was actually listening to the 2005 Northern Voice live stream podcast. The producers of content gave me ideas for blogging and helped me become a content producer myself. While I am by no means anyone “major” in the blogging community, I’m still doing it and always exploring new ways to get my content out there, both from things I’ve seen other producers do and ideas I get from the community.

This, in my opinion, is the truest form of social networking: It not only allows you to stay connected with people you know but also explore new people and content you otherwise wouldn’t have. You then have the opportunity to become a part of a whole new community.

Give your own content and people will follow. Follow people’s content and they’ll give you more content.

It’s All About the Reader: Twitter It, YouTube It, Just Share It

Date: March 26, 2008
Time: at 3:29 am
Posted in: in blogging, community, internet
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One thing that I’ve learned very quickly when I dipped my feet into the world of blogging and online technology is the importance of the reader. Ultimately, you’re not writing for yourself but for your audience. When you write a review of a product, it’s about how that product would be a good buy for your reader. When you give advice or technical support, it’s about putting it in the reader’s terms and applying it to the reader’s situation.

It’s about giving back to the community which supports you by reading your content. It all boils down to one singular idea: the community. Without the community, you have nothing. Sure, you can be producing content, but if you don’t have the backing of the community, your community, you won’t get very far.

The main importance of the community, however, is how the community can help you. A lot of times they will offer suggestions to help improve you. Collectively, this vast amount of knowledge and critique of the work you do becomes critically important to your success. If you don’t embrace the community, you lose everything, including your respect. Not only does this apply to the online blogging world, but also to products and services. I’ve covered this idea more than once (see the two blog entries previous) so I won’t repeat myself.

There aren’t too many ways to involve the community–the more the better. Get yourself on YouTube, or even Twitter. Twitter is one of those things that is ridiculously simple but can have such a profound effect on your community (speaking of which, here is my Twitter). The community subscribing to simple blurbs or mini-posts gets them surprisingly involved. It lets them tune into who you are as a content producer and get into your mind a little bit more on a casual level. Share interesting links or quick thoughts on emerging news. Let them get involved in your thought processes and they’ll only turn around a help you back by offering suggestions.

In summary: everything from products to services to blogging to online content should be first and foremost about the community. Otherwise, you end up with garbage.