September 3, 2007
 at 10:37 pm
 in internet, microsoft, music, technology

Earlier in August, MTV announced they would be merging with RealNetworks to form Rhapsody America, thus ditching URGE and Microsoft. For those of you who aren’t aware, URGE is essentially a competitor to iTunes but also allows you to have a music subscription where you can download and listen to any songs you want provided you keep paying the monthly fee.

URGE hasn’t been extremely popular, though the users who use it have reported that it is overall a very good experience and excellent service to have. MTV ditching URGE for Rhapsody is a huge blow to Microsoft. It was also a stupid move on the part of MTV, in my opinion. For the last 10 years, Real Network’s desktop software has been, to be blunt, crap. It’s been bulky, slow, unstable, and one of the worst UI experiences I’ve ever seen in Windows software. Whether MTV and Rhapsody will succeed in this is anyone’s guess.

However, I see this as a massive opportunity for Microsoft to gain some ground in in online music store and subscription industry. Microsoft has already invented PlayForSure which was one of the most ingenious ideas in the history of MP3 players. If only Apple would accept that standard, we could all be happy. However, Microsoft’s biggest mistake in all of this was their refusal to add PlayForSure support into the Zune. To be honest, I think this is one of the main reasons MTV left Microsoft. URGE has long supported PlayForSure, but when Microsoft has said URGE can’t connect with the Zune (which were announced hand-in-hand), it just screws up everything.

Live services by Microsoft is also another example of joining everything together into one standard platform. If Microsoft wants to take advantage of this situation, they need to firstly, ditch the Zune software. It’s a horrible piece of software as it is. They need to just stick to Windows Media Player. Secondly, they need to add PlayForSure support into the Zune. Why in the world they ever decided to not add a Microsoft technology to a Microsfot MP3 player is beyond me. Thirdly, they need to create their own version of URGE entirely from scratch and integrate it into the Live services so you can manage your account from anywhere using the Live account you already have.

I don’t like Microsoft for a lot of things they do, namely screwing up Vista’s release. However, Microsoft has a ton of incredibly awesome ideas rattling around up in their heads. They know how to create a good product and what users are asking for. They know how to wow people. They just need to successfully do it. Microsoft Research is a prime example of this. Why exactly Microsoft Research isn’t at the forefront of everything that comes out of Microsoft I’ll never know…

Microsoft … if you’re reading this, don’t screw this opportunity up. You had a good thing going with URGE. You screwed it up. Learn from this experience, take the bull by the horns, and create something much better and something which the end user will want to experience on a regular basis. I beg you … don’t screw this up.

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